About the Organizer
FC Sport Experiences is a UK- based agency operating in MICE and sports and are experts in the MICE – Sports space. The Company provides rights holders, brands, and the Meetings and Incentives industry with bespoke, exclusive activations and sports experiences. Clients gain exclusive access inside sporting organizations and venues for team building, management training, and ideas exchanges along with immersion in unique cultural, historical, and gastronomic experiences in highly desirable destinations.
With great sporting opportunities on offer in highly desirable destinations, FC Sport Experiences is working towards the production of unique meetings, workshops, and incentives related to and within the context of these marquee occasions. On a wider scale, specialized meetings and incentives combining MICE and sports that inspire and motivate is the mission.
Under the leadership of Mike Mahoney, who is a huge proponent of MICE-Sports platforms, FC Sport Experiences Ltd will design, organize, and plan the event as well as selecting hosted buyers, organizing their travel to the destination, and recruiting suppliers.
The Showcase
Bringing together hosted buyers from multiple regions in the host destination and in some of its sports venues, the multi-day program provides an ideal platform for meetings between buyers and sports destinations and venues. Add some brilliant content related to MICE and Sports Tourism and the Showcase really excels!
Hosted buyers are comprised of agencies, freelancers, corporate and association buyers, sports tour operators, and sports travel specialist agencies from across Europe. The common denominator amongst the buyer group is that they have an interest in organizing events in sports destinations and venues.
Event partners and suppliers consist of the host destination and its partners, host venues such as stadia, hotels, golf and sports resorts, hospitality ticket providers, marinas, team-building providers, university sports facilities and accommodation, sports academies, motor circuits, DMC’s, DMO’s, sports training camps, club training grounds, stadium museums and tours, multi-sport institutes and centres of excellence. Suppliers will include both local and international participants.
The Overlap between MICE and Sports
MICE agencies, Sports Hospitality, sports tour operators and Team travel management agencies have overlapping needs and there is increased crossover between the two (see chart below). The MICE-Sports Showcase embraces this mash-up and provides a focused opportunity for these interests to converge at one event.


